Idea Napkin No. 1

11A – Idea Napkin No. 1

1)    You.

My name is Rebecca, and I am a third-year marketing student. I have a wide range of skills that have been developed through my work and leadership experiences over the years. My strongest skills are my communication skills, my leadership skills, and my problem-solving skills. My career aspirations aren’t exactly clear to me yet, but I do know that I want to work for an international company that encourages collaboration and teamwork. The business concept I came up with in this class I see as more as a hobby. While I know starting this business would be a full-time job, I would hope that after a successful launch I could go back to working for a larger company.

2)    What are you offering to customers? 

I am offering a product that prevents dangerous accidents and keeps people safe. My product requires people to breath into a breathalyzer before they are able to turn their car on, if their BAC is too high the car won’t start. My product is more than a product, it is a mechanism that will be used to safe lives.

3)    Who are you offering it to? 

My customers will be those concerned with saving their lives and saving the lives of others. People who are conscious of the danger of drinking and driving and willing to minimize the problem. My customer could potentially be a mother concerned for her child, who may be driving under the influence. My customer could be a recovering alcoholic who wants to prevent any accidents happening. My customer could be someone who is simply aware of the danger of driving drunk.

I have also thought about marketing this product to car manufacturers. These car manufacturers are always concerned about the safety rating of their vehicles. With my product, their ratings could increase, making the car more appealing to drivers.

4)    Why do they care? 

My marketing tactics will make people aware of the danger of drunk driving and make them aware that my product could save their lives. People will want to pay money for my product because it will have a sleek design that won’t be distracting. My product is a practical product, and people will realize that it is a product of necessity.

5)    What are your core competencies?

My product is different from all others because it will be one of the first commercialized products of its type. It will also look much simpler and sleek than the products that are like this one. As the owner and creator of this business I have passion like no other. Drunk driving is an epidemic, and my product will help combat the epidemic.

I think that most of these elements work well together. The need is there, the customer is there and the product is there. I think that the one weaker element would be my personal experience and my drive to take this idea to the next level. While I do believe that this is a great business idea, I do not see myself running a business as such for the rest of my life. I also think that my experience regarding the engineering of the product is weak. This product would be able to get off the ground because the need is present and the customer is too, I just need to figure out the strategy regarding my end of the business.